Finde kundens grundlæggende behov og drømme
Mandag, 15. juni 2009 kl. 15:10 | Af Mille
Omhandlende emner: Proces - Kunder, Strategi - Kunder
Stem på idéen
Lade produktudvikler møde kunde face to face og gå en tur og interviewe hinanden ud fra spørgsmålene:
Hvad drømmer du om?
Hvis du kunne vælge frit fra alle hylder, hvordan ville den perfekte verden så se ud?
Hvordan ville du bruge produktet/servicen?
Hvordan ville den gøre verden lettere for dig?
Hvordan ville du komme i forbindelse med servicen/produktet?
Hvem ville du bruge produktet sammen med?
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Gør al offentlig transport gratis - øg på den måde bevægeligheden og nedsæt privatbilismen.
Lav hver måned et portræt af en person i virksomheden, som har gjort sig bemærket som idémager for at fremme kulturen for ideudvikling. Portrætter skal inkludere personens idéer og hvad personen...
Ud fra et konkret produkt. Sæt en intern konkurrence igang for at forbedre produktet og dermed øge salget. Det er væsentligt at vinderne bliver synliggjort og belønnet i processen.
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