Produkter

Innovation is rapidly becoming democratized. Users, aided by IT, increasingly can develop their own products and services

Danske virksomheder står i stigende grad over for en skærpet global konkurrence. For at udnytte mulighederne på de globale markeder er det afgørende, at danske virksomheder evner at skabe nye og innovative produkter, services og løsninger, der kan omsættes til kommerciel værdi. Denne analyse sætter fokus på, hvordan danske virksomheder omsætter nytænkning til værdi gennem arbejdet med nye innovationsformer som brugerdreven innovation og åben innovation.

Innovation occurs in many different forms. Yet regardless of whether innovation is driven by price, technology or user needs, the end goal is the same: that consumers pay for it, companies make a profit, national welfare and competitive strength increases. So the common denominator is the same – a focus on meeting consumer needs. As summarized in this report, various methods for identifying and mo-re effectively meeting consumer needs have been developed. These user-driven innovation methods are being taught and implemented – with very successful results. This paper has presented an overview of user-driven innovation – what it is, where it came from, the two over-arching perspectives and approaches, and examples of how it is being implemented around the world. This paper has also introduced several reasons for public-sector engagement, and provided examples of public sector activities in several countries.