Upgrading R&D in a downturn
Onsdag, 6. maj 2009 kl. 13:51 | Af
Beskrivelse:
Cutting research costs across the board in a recession isn’t smart.
Companies should use R&D as an opportunity to make themselves
more competitive.
Kilde:
By Christie W. Barrett, Christopher S. Musso, and Asutosh Padhi, The McKinsey Quarterly
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